Sports Event Sponsorship Essay Example | Topics and Well Written Essays - 2500 words

Sports Event Sponsorship - Essay Example Although the benefits for an event management company are the profits, more benefits are gained by the sponsors. Due to this, the popularity of sponsorship events is increasing. Sponsorship is now seen as the new marketing tool. This is because it can overcome communication barriers that media advertising cannot (Walliser, 2003). In addition to this, sponsorship marketing can access unlimited target audience. The most popular corporate sponsorship is seen in sports events. Through sports events, corporations can reach a large number of audiences and can also target their brands according to the type of sports and the events. The aim of this research is to evaluate the importance of corporate sponsorships for sporting events and how can event management companies attract sponsors for such events. The recommendations derived from the research will be given to both the corporations and event management companies so that both gain more benefits. The data collection methods used to accomplish this research include primary and secondary methods. The primary research will be conducted through semi-structured interviews of corporations and event management companies. ... Different occasions are being celebrated around the world on daily basis. People especially the organizations find it difficult to plan an occasion or an event thus give this responsibility over to someone who can perform it well. Thus, event planning started. As the growth of different events and occasions started in the world, an events industry was formed (Bowdin et al. 2006). Now-a-days, the event planning industry has evolved and changed as compared to what it was in the past. According to Ash (2006) as the trends in event planning kept changing over the time and the industry began to grow, many organizations outsource their company events to the event planning agencies that offer a complete management package from the starting point to the end point. The formation of the event industry has been led by the globalization of markets and communication affecting the trends and nature of the events industry (Bowdin et al. 2006). According to Allen (2008) the event planning industry now includes professional event management organizations that plan corporate events, social events and weddings. The industry also includes the independent event planners, incentive houses, meeting planners (Allen, 2002). This event planning industry has grown into a multi-billion dollar industry globally. Preparing for an event and organizing everything has been compared to the direction of a movie where once an event starts there is no turning back (Allen, 2008). Sponsorship According to Walliser (2003), a proper definition of sponsorship does not exist but it usually taken as a strategic corporate giving. Companies now incorporate their sponsoring activities into their marketing plan which has made it a strategic marketing tool (Ferrand & Pages, 1999). Sponsorship management

Common Law of Landlord and Tenant Part I and Part II Essay

Common Law of Landlord and Tenant Part I and Part II - Essay Example The general expressed terms include provisions, such as the tenant will give up possession to the landlord when the lease expires, the landlord is entitled to re-entry in case a tenant does not give rental fee and the tenant has to renovate and ensure the property in good condition. The common law terms apply in case such express terms and statutory restrains are absent. In case an issue arises between the two parties, the court generally looks at the leasing agreement express terms. It is usually up to the common law to fill the gaps about the indirect provisions of a completed lease outside the legislative requirements, which govern the two parties. The Landlord has to include responsibilities within a leasing agreement and the terms are implied the property satisfies the business efficacy test (Liverpool City Council v Irwin 1977) Question 2 David has a license. The Residential Tenancies Act WA (1987) protects anyone who has a residential tenancy agreement and David would have had tenancy if he had not agreed to the written agreement of â€Å"license to occupy† from Gerald. ... The main variation between a tenant and a licensee lies in the fact that a tenant is exclusively entitled to reside in a premise whereas the licensee lacks. For instance, in the present case, David does not have exclusive rights to occupy the premises. Gerald has the right to move David’s business, he does not even have to give notice, and he can even evict him with a short period notice. Tenants have the rights as stipulated by the Residential Tenancies Act and from the Act tenants have greater legal rights than licensees. Question 3 Harold holds a tenancy of the unit. A tenancy is an implied or express (verbal or written) agreement, in which an individual (a property owner) grants to another personal for important consideration (for instance rent) the occupation right, whether absolutely or not or any part of the residential premises, or any residential premises, for the intention of residence. Ivan has granted Harold the right to occupy his property for a valuable considera tion –a license fee of ?100 a month. The Residential Tenancies Act section 6 on landlord duties in condition of premises allow Ivan to enter the unit to maintain the premises before it’s occupied by Harold. Nonetheless, the fact that Ivan’s employees enter the unit at any time to maintain equipment interferes with Harold enjoyment of the premises. The Residential Tenancies Act clearly states that a tenant has a right to undisturbed satisfaction of the property without the landlord’s or another person working for the landlord obstruction. The landlord should not cause any obstruction with the practical privacy or peace of the tenant while the tenant is using the premises. Ivan is supposed to give